Kathy Hogeveen
How a Loyalty Program can Boost Revenue

A good loyalty program will encourage your customers to come back to your business/store with ease. If you don’t have a loyalty program implemented, maybe it’s time to look into developing one.


When you think of customer loyalty, you probably think of grocery rewards cards, or airline miles. Recently, however, a new breed of digital programs has emerged from the gamification…

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Maslow’s hierarchy of needs and the psychology of loyalty programs

Get your customer information to work for you by creating your customers’ desired experiences. If you’re not sure what this means, or where to begin, read the article below and get some insight into the psychology behind customer loyalty.

by Bryan Pearson
A number of weeks ago I had the opportunity to attend the World of Business Innovation summit in New York. The quality of speakers was…

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5 Simple Steps to Boost Retention

If you’re looking to build a more stable and consistent business, focusing on customer retention is the way to go. Read more below for 5 simple steps to improve your retention.

As more and more businesses turn toward a subscription model the emphasis on customer retention has ballooned. The need to acquire customers still exists, but the stability of a business is increasingly reliant upon…

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Building Customer Loyalty – Tips from the Front lines
The article below provides some advice from real people working on customer loyalty, who have both experience and positive results. If you’re looking for some practical tips, be sure to read on:

by Allison Rice
A popular marketing adage goes like this: it’s easier (and cheaper) to get your current customers to buy from you than it is to go out and get new customers. And not only do our best and…

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4 Steps From Customer Anger To Customer Loyalty: The Expert Customer Service Recovery Method

If you are hoping to improve your customers loyalty and have some bad history with clients, take some steps to rebuild those relationships and maybe they can become some of your most loyal customers. The article below outlines some tips for building these bridges.

Breakdowns in customer service are unavoidable. An ice storm forces you to miss a customer’s shipping deadline. A waiter drops a tray…

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One Does Not Simply Walk Into Customer Loyalty

Setting up a loyalty program is not a guarantee to creating loyal customers. It takes a deliberate effort to make sure you customers are satisfied with you, your products and the overall experience. A combination of this and an active loyalty program is much more likely to foster the customer loyalty you long for. Read more below:

One Does Not Simply Walk Into Customer Loyalty image onedoesnotsimply


According to the latest COLLOQUY Loyalty Census,…

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How Valuable Are Your Customers?

Do you know your CLV? Not even sure what it stand for? CLV stand for Customer Lifetime Value and is crucial to calculating the amount of profit you can expect to generate from any customer. Read below to find out more.


by Amy Gallo

Not all customers are created equal. If you’ve ever run a business (or even just been a customer yourself), then you know that some customers provide more revenue…

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Customer Retention: Increase your Profits by 95%

There’s a lot going on behind the words “customer retention”, before you begin developing a customer retention strategy, be sure to read up on what it all entails.


In average it costs 5 times more to acquire new customers than it does to keep current customers (Lee Resource Inc.). The most interesting stat that can been seen in the past 3 years is that existing customers tend to…

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5 Tips to Increase Customer Loyalty in the Age of Social Media

Investing in customer loyalty can be worthwhile for both you and your customers. Social media provide you with another  venue to connect with and make sure that your customers remain satisfied. Below are 5 tips that can help with this.


“Customer loyalty is an important metric of your business’ success. It gives you insight into issues ranging from whether you’re serving the…

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Three Simple Tactics to Increase Customer Loyalty
At the Closing touch we are strong advocates of Customer Loyalty Programs. But having a loyalty program in place is not the only thing necessary to build loyal customers. There are many other aspects worth considering, a large one being the customer service experience, you can read more about this in the article below. By Mike Kamo
For years, my business approach was this: If you make…

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