Kathy Hogeveen
Customer Loyalty Programs: A Must-Have Retention Strategy

Not convinced a customer loyalty program is necessary for your business? If customer retention is important to you, then it’s worth taking a second look at why customer loyalty programs can be so beneficial. The article below outlines different types of loyalty programs and how they have benefited businesses in the past and present.


Small businesses are increasingly focusing on customer rewards…

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Beyond Customer Loyalty Programs: 7 Ways to Build Lasting Relationships
We believe a well thought out customer loyalty program can help to keep your customers feeling appreciated and engaged, but also of importance is the relationship you develop with your customer. To be remain successful, businesses need to understand how these relationships work, and how to strengthen them. BY MIKKEL SVANE

Businesses talk a lot about customer loyalty. It makes sense: A…

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You become who you spend time with…choose wisely

You become who you spend time with…chose wisely

God knows your name, your address, and every detail about you. And better yet, He cares! And one more thought: sometimes loneliness is not the absence of affection but the absence of direction; not the absence of people but the absence of purpose. So begin to reach out to others. Find a need no one is meeting, pour your life into it and watch how things begin to improve for you.

Luke writes: ‘The…

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We’ve said time and time again that an effect reward program can drive customer loyalty; the…

We’ve said time and time again that an effect reward program can drive customer loyalty; the article below outlines practical ways to examine your reward/loyalty program and evaluate whether it is truly motivating your customers to remain loyal. If you do not have a loyalty program in use, than you can use these tips as a basis for a reward program that will work for your business. by Sha Fakiri

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My grandbabies via Instagram http://ift.tt/1iqAGdY

My grandbabies via Instagram http://ift.tt/1iqAGdY

How Loyal Are Millennials to Brands?

Looking into a loyalty program and wondering how the new generation thinks in regards to brand loyalty?  The article below outlines what Millennials think and feel about loyalty, discover who they are, what they believe and how you can work to develop their loyal business.

by Ayaz Nanji Some 64% of Millennials say they feel at least as much brand loyalty to their favorite brands as their…

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Why you need to put the emphasis on customer experience over acquisition
Stan Phelps, a leading customer experience expert, suggests that you must improve customer experience through a combination of efforts, one of which includes offering an item or benefit that is of value to your customers. The article below expands on his research and results.

Putting the emphasis on customer engagement and lifetime value rather than acquisition is key to future commercial…

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Spot the rainbow over the falls! via Instagram http://ift.tt/1faZCY5

Spot the rainbow over the falls! via Instagram http://ift.tt/1faZCY5

Choosing you instead of your competition

Understanding the role “share of wallet” plays with customer loyalty and retention can assist in improving the loyalty among your current customers, read below to find out more:

By Andrew Ballard
Growth Strategies

Why is “share of wallet” an important marketing metric? Because increasing share of wallet typically costs less than increasing share of market. Both strategies are designed to…

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Saying the “L Word” and Meaning It: How Marketers Can Improve their Loyalty Programs and Keep the Love Alive
Any business owner should know how crucial it is to develop brand loyalty, an effective loyalty program can be the key to doing just that. the article below outlines practical ways you can implement and improve your loyalty program.

Saying the “L Word” and Meaning It:  How Marketers Can Improve their Loyalty Programs and Keep the Love Alive  image Screen Shot 2014 03 18 at 5.45.54 PM 300x213

By  ”Loyalty is something we all desire from those around us – loyalty makes us feel secure, comfortable and happy, and it’s no different when it comes…

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